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Showing posts with label Eyewear. Show all posts
Showing posts with label Eyewear. Show all posts

Thursday, April 26, 2012


Fashion eyeglasses and sunglasses: trends of 2012.

Sunglasses and eyeglass frames in 2012 is a triumph of contrasts, when trendsetters offer us models - both large and small; round and square; minimalistic and luxurious; ornated,high-tech and ecologically clean. Sunglasses of slinky forms to come into fashion again, which are wear not only athletes now, but also lovers of outdoor activities. Trends of 2012 are determined not only by the shape, by materials, by used technologies, by decorative elements but by selected color schemes too for both eyeglasses and sunglasses.

Among the latest innovations that was presented in Milan at the biggest eyewear forum MIDO, experts identify several basic styles: "Sunglasses for the Party", "Snow Queen", "Vintage Eyewear", "Minimalist Charm", "Exotica", "Moonlight". Below we have tried to illustrate these styles with models of eyeglasses and shades, represented in the collections of the leading manufacturers. Although, in our view, this division is rather arbitrary. For example, some vintage sunglasses can be safely attributed to "Sunglasses for the Party" style. Rather, we can say that of general eyewear trend in 2012 is a proportional mixture of styles and determined by the the fantasy of designer of one or another brand. To express one's own opinion we can add that  youth style of "Sports Sunglasses", presented by well-known brands such as Oakley, Prada, Revo, Ray Ban, Carrera and others remain invariably popular.

"Sunglasses for the Party" style.

Dsquared2 2012 sunglasses
Dsquared2 2012 sunglasses
This style is characterized by intricate shapes, by fluorescent or exotic colors with a predominance of black, light green, green, orange and pink shades. Sunglasses made from acetate, artfully blending with the skin can create the effect of makeup or tattoo. Color is the main motive of the sunglasses, in which you are going to the beach or a party.








"Snow Queen" style.

Valentino 2012 sunglasses
Valentino 2012 sunglasses
Defining color spectrum is from white to a soft colorless. As recent polls, white color dominates when buying a new car (21%). In 2012, the white color comes into the world of sunglasses fashion, where it will be characterized, mainly for corrective glasses. White color for sunglasses and for prescription glasses emphasizes the exquisite form and elegant silhouettes, creating a new bright image.




"Vintage Eyewear" style.

Kate Moss in Vogue sunglasses
Kate Moss in Vogue sunglasses
Vintage eyewear is a retro-chic, which returns us to the basics of the eyewear fashion of the last century but on the modern technological level. The forties years is a time of the legible and classical forms with neutral colors (gray and black). In the fifties shape of frames is transformed and is born the "cat's eye" style. The sixties and seventies is exploded by the large effusive forms. In the eighties and nineties appear first mirrored lens. Rethinking the styles of gone years by on the basis of modern technologies and materials, bold experimentation with different forms and materials create a new unique designs, where nostalgia combines with modernity. Note that the vintage style has gained popularity in recent years.


"Minimalist Charm" style.

Yves Saint Laurent sunglasses
Mariacarla Boscono and Baptiste
Radufe in an advertising
campaign Yves Saint Laurent
An attempt to break the boundaries of the urban everyday life, typical for this style, was reflected in a combination of clean lines of frames with a very bold shapes. Round form getting larger and may even turn into a square. Eyewear for young people, made from thick acetate, are often animated with patterns. In some of them you can evidently feel the spirit of the twenties. Perhaps, this style can be attributed as less brightly expressed. It, like the concept of "charm", almost defies strict definition. It is at the level of internal sensations.






"Exotica" style.

Emilio Pucci. Модели 684S и 685S
Emilio Pucci. Models 684S и 685S
Sunglasses of that unusual style is designed to help escape from a boring city life and forget about the problems associated with the downturn in the economy. Inflammatory African motifs, animalistic prints, textures, graffiti, graceful finishing details, the widespread use of wood and leather, colors, reminiscent shades of the earth, all this is mixed freely to warm the heart.



"Moonlight" style.

Silhouette Crystal Rings eyeglass frame
Silhouette Crystal Rings eyeglass frame
Moonlight as surreal veil is giving the hue of mystery all that shines. In 2012 frames, inspired by the charm of moonlight, use innovative nuances that should excite the imagination and create a figure, full of mystery and enchantment. Light is lightness and blinding glitter detail. Silver mirrored lenses contribute to a complete transformation of this accessory into a work of art that exists outside of time and space.




"Sport" style sunglasses.

Sport style shades
Sports style remains at the height of fashion among young people in recent years.  Fitting face shape of frames, bright colors of lenses, modern materials and technological innovations are the characteristic features of this popular style. Impact-resistant lenses made from modern polymers ("Trivex" and the latest novelty "Tribrid") will make your glasses are not only fashionable, but also much safer than glasses with lenses of conventional polymers.

Photos of fashion eyeglasses and sunwear in 2012.

Eyewear for the party:

Dsquared2 2012 eyeglasses
Dsquared2 2012 eyeglasses
Versace  glasses:  Étoile de la Mer VE 2131 model
Abbie Cornish in Versace  glasses.
Étoile de la Mer VE 2131 model
Sunglasses «Mix & Match» by Dolce & Gabbana. Model DG 4132
Sunglasses «Mix & Match» by Dolce & Gabbana. Model DG 4132

"Snow Queen" sunglasses:


Collection of Prada sunglasses Minimal-Baroque. Model SPR 27N 7S3
Collection of Prada sunglasses Minimal-Baroque.
Model SPR 27N 7S3

SPR 21n c.7s3-6s1 sunglasses by Prada
 2012 sunglasses by Prada .
Model SPR 21n c.7s3-6s1

Prada SPR 12O shades
Prada SPR 12O  shades

Prada SPR 12O in the folded state
Prada SPR 12O in the folded state

Vintage:

2012 Tom Ford sunglasses
Tom Ford sunglasses

Tom Ford shades: 2012 Trends.
Tom Ford shades

2012 Tom Ford glass frames
Tom Ford glass frames

2012 Tom Ford eyewear
Tom Ford eyewear

2012 Prada sunglasses
Prada sunglasses

2012 Dolce&Gabbana sunglasse
Dolce&Gabbana sunglasses

Roberto Cavalli  sunglasses. Model 656S
Roberto Cavalli  sunglasses.
Model 656S

Roberto Cavalli.  Model  656S
Roberto Cavalli.  Model  656S

2012 Roberto Cavalli eyeglasses
Roberto Cavalli eyeglasses

Polaroid Seventy Five shades. Model S4275B

"Minimalist Charm":

Brad Pitt in glasses Dolce & Gabbana: DG3124 model
Brad Pitt in glasses Dolce &
Gabbana: DG3124 model

New Dolce&Gabbana shades
Dolce&Gabbana shades


Prada Illusion shades
 Prada Illusion shades

"Exotica":

Emilio Pucci shades


Emilio Pucci. Model 684S

Lanvin shades Model SLN001S

Lanvinshades Model SLN512S

Roberto Cavalli eyeglasses.  Model 003v
Roberto Cavalli eyeglasses.  Model 003v

Roberto Cavalli sunnies.  Model 625s
Roberto Cavalli sunnies.  Model 625s

Just Cavalli shades.  Model JC408S
Just Cavalli shades Model JC408S

Ray-Ban sunglasses.  Model RB2140
Ray-Ban sunglasses Model RB2140

"Moonlight":

Emilio Pucci.  Model 128S

Roberto Cavalli shades.  Model 648s
Roberto Cavalli shades Model 648s

Roberto Cavalli shades.  Model 653s
Roberto Cavalli shades Model 653s

Roberto Cavalli sunglasses.  Model 663s
Roberto Cavalli sunglasses.  Model 663s

Silhouette Titan Glam optical frame.
Silhouette Titan Glam optical frame.
Color: brown green marble


"Sport":

Adidas shades Evil Eye Halfrim L for cycling
Adidas shades Evil Eye Halfrim L for cycling

Adidas shades Supernova Pro L for run
Adidas shades Supernova Pro L for run

Carrera sunglasses HAWK
Carrera sunglasses HAWK

Sports Glasses Nike Show X2 with interchangeable lenses
Sports Glasses Nike Show X2 with
interchangeable lenses

Sports Glasses Rudy Project Hypermask
Sports Glasses Rudy Project Hypermask

Sports Glasses Oakley Ducati Polarized Pitbull
Sports Glasses Oakley Ducati Polarized Pitbull

Tuesday, April 3, 2012

Eyeglasses innovations thirtieth

However, the 1930s are interesting to us not only a eyeglasses and round frames, is going through of today, by the way, the real boom in popularity. At this time appeared on the market and a new stylish eyeglasses, which, like their predecessors, were completely rounded at the bottom and a flat, nearly oval at the top, so that their upper limit is below the eyebrows. Upholders of eyeglasses with big round light openings that decision seemed far more successful with both aesthetic and practical point of view: the contact of prescription lenses with an eyebrows caused contamination of the latter, which could even lead to a deterioration of sight.

In 1932 a new form of eyeglasses, one of the names which can be translated from German as "Eyeglasses, providing a complete overview", was released by the Carl Zeiss company and first patented by them. In addition to the form of light openings these eyeglasses differ by a number of advantages: temples were attached to the frame is not in the middle, as it were, a little below the upper rim, which does not impede the lateral review; temples, designed taking into account the anatomy of the ears have become more comfortable; to replace the nose bridge, made in the form of a saddle, tightly fit to the nose and often causes pain, came mobile nose pad, fixed with metal threads. Nose pads, that still are used to fix most metal frames, represented of a pincushion type, rounded plate covered with a flesh-colored celluloid. Without exaggeration we can say that the emergence of "frames, providing a complete overview," was not only a significant milestone in the history of Carl Zeiss, was selecting the development and manufacture of eyeglass frames in a separate area of its activities, but also heralded a new era of fashion eyewear. (Today the manufacturer of glasses and prescription lens Zeiss is a German company Ferdinand Menrad Group)

As an aside, I would like to note that to the accessories in the thirties, has received considerable attention. In an era of economic crisis, it was the least expensive item of expenditure for those who wish to get a newness in its appearance. With the improvement of the appearance of the eyeglasses frames have also begun to acquire the character of the decoration. In the early decades of the Americas to Europe came the fashion for gold-colored eyeglasses, perfectly harmonizing with the color of the skin. For the first time this color has appeared in an assortment of frames by Bausch & Lomb - one of the major newsmakers in the industry of those days where it is marked as Arista Natural Gold. Soon, delicate golden eyeglasses can be purchased from European manufacturers. So, for example, already in 1931 they were present in the fashion line eyeglasses with prescription lens by the German company Menrad.
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Eyewear of the thirties.

Although the thirties were a difficult time not only for creativity but also for the survival of all, the fashion of the decade, never ceases to inspire designers to this day. Glamour, which entered in the lives of generations from Hollywood films in those years; surrealist, Italian model Elsa Schiaparelli, which, according to many experts on fashion, not only the original designer of the thirties, but also one of the most avant-garde designers of the XX century, fascination with sporty styling - all this makes the fashion of the 1930s is really attractive and versatile.

For our readers, of course, is of interest to the question of what kind of eyewear were fashionable in those years. Here we would like to note the following. Their topicality in the third decade has not lost  the eyewear with a big round light openings that appeared on the front of the stage in 1920. Their development was made possible by the invention of punctual elements, noticeably improved the image quality, including in the area of ​​the periphery of the lens. The author's thesis, "A look at the history of designer eyewear and their application in Germany after 1850" Susanne Buck indicates a wide distribution in the thirties Windsor glasses, which were wear independent of age and sex (let me remind our readers that Windsor glasses - round-rimmed eyewear frame that were made ​​entirely of metal, while the ring of light apertures arrayed in a celluloid) Buck, S. Der geschärfte (Blick zur Geschichte der Brille und ihrer Verwendung in Deutschland seit 1850 / Susanne Buck. Philipps-Universität Marburg, 2002. S. 74.) A good proof on the pages of her thesis, Ms. Buck brings two interesting photos of the 1930s, one of which is embodied young man on the day of his wedding in the Windsor bespectacled, on the other - a teenage girl.

A good proof in the Big American Album where the photographs from family archives displayed in America faces, we also found photos of people in the era of the thirties, nickel-plated round eyewear frame shape; a lot of the pictures where people in a pince-nez. Regarding the latter, a similar pattern was observed in Europe, where pince-nez were wear to the beginning of World War II.

At a certain segment of the population was popular spectacles in a round, completely made ​​of celluloid, a thick-rimmed with a wide nose, which even then were regarded as eyewear of philosophers, members of city councils and diplomats. The mention of this, we find, for example, in Pete Schumacher «Die Zeiss Punktal Story»
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